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      <image:title>Process - Begin from within.</image:title>
      <image:caption>In 2009, the thoughts of one of my personal inspirations, Simon Sinek, had a significant impact on my approach to problem-solving. His ideas resonated so deeply, I generated a visual that I’ve used for years on one core concept that makes brand communication successful; working from the inside out. It challenges brands to look introspectively first before leveraging their differentiators throughout their channels. It allows businesses and the people behind them to connect on an emotional level and engage audiences in deeper, more enriching ways. When you can turn a consumer into a customer into a believer, they’ll be glad to share their experience with those close to them.</image:caption>
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